1. Produce well-researched content, primarily long-form content, in the form of guides, whitepapers, research papers, thought-leadership content, etc.
2. Identify areas to improve the quality and usability of each asset
3. Create writing schedules and adhere to them to finish projects within the deadline
4. Communicate with internal SMEs to create content-rich in quality
5. Develop related content for multiple platforms and use-cases, such as website content, landing page content, videos, etc.
6. Perform research and use SEO (Search Engine Optimization) while writing to drive visibility in search results
7. Identify customer’s needs and recommend new topics for content production
8. Ensure consistency in the form of tone and style
Background and Skills
1. A solid portfolio of published works (focus on long-form content)
2. Impeccable grasp of the English language, with an understanding of idioms and slang as well
3. Experience doing research using multiple sources
4. Familiarity with web publishing
5. Working understanding of SEO
6. Proficiency in writing programs like Google docs, Microsoft Word, Excel, Outlook, PowerPoint, etc.
7. Strong interpersonal skills